Anchor Man 2 Character Stars in New 2014 Dodge Durango Ads

At Thompson Chrysler Jeep Dodge Ram we are very excited for the release of Paramount’s Anchorman 2: The Legend Continues over the holidays. Not just because it is going to be a great movie but because it will be including a new Dodge in the movie.

In fact, there have already been ads running on television that include Ron Burgundy and a popular Dodge vehicle.

The Dodge Brand has come together with Paramount to create advertisements that feature Will Ferrell as his popular Anchorman character, Ron Burgundy, which uses his unique sense of humor to explain and showcase the brand new 2014 Dodge Durango and everything it has to offer.

”Ron Burgundy as the new Dodge Durango spokesperson brings together two iconic American legends," stated Josh Greenstein, the CMO of Paramount Pictures. "This campaign was an unprecedented opportunity to collaborate with our filmmakers to create new original content and distribute it worldwide in advance of the long awaited ‘Anchorman’ sequel release this December."1.

The advertising campaign with Ron Burgundy and the 2014 Dodge Durango is to be split up into four separate advertisements that will be available on both television and online. These spots have funny titles such as “Horsepower”, “Ride” and “Glove Compartment” in which Ron Burgundy discusses how spacious the glove compartment is and how it "comfortably fits two turkey sandwiches or 70 packs of gum."2.

If you are interested in seeing these advertisements for yourself we encourage you to visit www.BurgundyDodge.com. If you would like to read more about the Dodge brand we recommend that you subscribe to the Thompson Chrysler Jeep Dodge Ram blog with your RSS feed.

Source: 1, 2 http://media.chrysler.com/newsrelease.do;jsessionid=832F0F9A395D2D4C7F081E61C1072537?&id=14941&mid=1

Categories: New Inventory, News
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